Incite 7: Bad Content is Bad Content

Given “innovation” by spammers and fraudsters, keeping content filtering algorithms accurate and timely is proving very difficult for content-focused security vendors. In 2006, heuristics-based detection cocktails fall out of favor, pushing the pendulum back towards signatures that favor entrenched AV vendors. Users increasingly embrace “in the cloud” content filtering for e-mail, IM, and web traffic because it allows them to get rid of another box in the perimeter and stop worrying about exponentially increasing message volumes.