The Daily Incite - May 17, 2007

Submitted by Mike Rothman on Thu, 2007-05-17 07:57.
Today's Daily Incite

May 17, 2007 - Volume 2, #81

Good Morning:
For a guy who flies quite a bit and lives in a city with the busiest airport in the world, if you asked me two days ago I'd have said that Hartsfield is no big deal. Sure it's a bit crowded, but it's nothing like O'Hare or LAX. Or so I thought. Basically, I forgot that I tend to fly at off-hours, either very early in the morning or late at night. I am usually spared the crowds and mayhem and general misery that represents flying either out of or through Atlanta.

Take a mental note. Do not fly out of Hartsfield on a Wednesday afternoon. I figured it wouldn't be a big deal. I know that Monday mornings are pretty nutty, even Monday afternoon. But Wednesday? It seems Wednesday afternoon is the busiest time for airport parking. Who knew? Basically, there was no parking. As in zero. Nada. Zilch. Absolutely none on the airport grounds. So I went to Plan B - off-site parking. And oh crap, I've got about 70 minutes before my flight.

Evidently, I wasn't alone in this idea of off-site parking. Of the 7 or 8 different lots off the airport grounds, the first 6 were full and not taking new customers. Oh, did I mention I now had less than an hour before my flight? I actually had left plenty of time, if parking was normal. But it wasn't. So I went to the 7th lot and luckily got a spot. I think it was somewhere near Tennessee. So with about 45 minutes before my flight, I get on the shuttle bus and basically resign myself to missing the flight, blowing dinner with a friend, and hoping I could get a spot on a later flight.

It was actually pretty liberating. Normally, my acid reflux would be in overdrive, chewing away at my esophagus every time we hit a little traffic. But I figured there was no way I'd make the flight, so it wasn't a big deal. Some other folks where panicked and getting all hot under the collar, but not Cool Hand Mike. I figured I'd park outside of the Crown Room for a while and jump onto the WiFi, while I waited for the later flight.

Now I was flying a pretty low traffic route (ATL to Columbus, OH), so I got an upgrade. I get into the 1st class security line and skip most of the traffic through security. Hmmm. 30 minutes to go. The kind lady checking IDs asked how I was and I joked "I'll know in about 30 minutes." She laughed and said I wouldn't have a problem. That's kind of interesting, maybe I'd make the flight after all. A quick stroll through security, which is clearly an oxymoron but for once the queues worked and it also helped that they had about 10 lines open - not the typical 2 when I normally fly, and I was off to my gate. 20 minutes and counting.

The train shows up right as I step off the escalator and my gate is right by the middle of the terminal. It seems the stars aligned because you NEVER get through security and to your gate in 20 minutes. So I settled into my seat at the front of the bus with about 12 minutes to spare and I wasn't even sweating. I kind of like the happy-go-lucky approach. I felt zero stress about the flight and I ended up making it with some time to spare. It was a pleasant departure from my normal Type A self-imposed stomach grinding stress. I could get used to this.

Finally, a big congrats to my friends at TechTarget. They priced their IPO yesterday and presumably will start trading sometime today. As META's CEO Dale Kutnick said the day we went public, "This is not the end, it's the beginning of the next phase of the the company." But in this kind of environment, building the 4th tech media company is a great accomplishment. Let's just hope you have a better handle on your first couple of quarters than SourceFire or Guidance. Now with all that money, I assume we'll be doing a bunch more webcasts, RIGHT?!?!?!?

Have a great weekend and I'll see you on Monday.

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Submitted by SamVR (not verified) on Thu, 2007-05-17 09:11.
Your post on this is spot on. I see a lot of movement in VAR's trying to not only differentiate themselves from their competitors, but also increase margins, which can really only happen with services. What's more, the large MSSP's don't care about the SME market, so these are greenfields for them. The problem lies within the VAR's capabilities of structuring the offering and providing a level of security knowledge to help their customers feel comfortable with this type of service. Just to "tack up a scanner and an email/web filtering gateway" isn't as easy or inexpensive as it sounds in practice (just ask anyone who is part of the MSP Alliance).

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