Year-end webcast and seminar promotion

To celebrate the announcement of the new Pragmatic CSO: 12 Steps to Becoming a Security Master, I'm running a promotion between now and the end of the year. Basically, I want to be anywhere and everywhere over the first half of 2007 to evangelize the Pragmatic CSO methodology.

I've done a fair number of webcasts and speaking gigs this year, but I want to do more and I'm willing to make it very very attractive for vendors and associations to bring me in to speak. My standard price for a webcast is $4000, but until the end of the year - I'm reducing the price to $2000 for the first and $1500 for any subsequent events. This is about 25% of what it costs to have any of the "name brand" analyst (read Big Research) firms participate in your event, and I put on a better show.

For live seminars, I'll do a flat $2500 plus travel. Again, this is less than 30% of what it would cost you to get a Big Research analyst and they are pretty finicky about when and where they do events. You can't beat the value.

So, you probably want to do a series, maybe one per month or every other month to delve into topics that are important to you and your company. All I ask is that get a minute or two to discuss the Pragmatic CSO project at the beginning of the session, during my intro. So I'll talk about pretty much anything relating to information security, and all I ask is a little time to introduce my book and methodology at the beginning of the pitch.

Associations should also consider having me as a speaker. I'll do those gigs for free. All you have to do is pay my travel expenses to your location, and I travel cheap. So all of you ISSA or InfraGuard chapters, sign up now.

What's the catch? Events need to involve a crowd of end users (sorry, sales meeting pitches aren't eligible) and must be completed by June 30, 2007 (use it or lose it). Payment must be received by December 29, 2006, which is the last business day of 2006. This gives you a great way to both burn up all of that extra marketing programs budget, and also make sure you have compelling events and offers to generate lots of leads throughout the first half of 2007.

So if you are interested, drop me a note (mike.rothman (at) securityincite (dot) com) or call. I suspect there will be a lot of interest in this promotion, so in order to get your pick of dates, sign up now.